Description  For itchy, irritated skin, this soothing bath treatment is made of 100% pure Natural Colloidal Oatmeal - an ingredient long recognized for its ability to relieve itching - that AVEENO® mills into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath that works as a natural cleanser, provides temporary skin protection and relieves irritation and itching due to poison ivy/oak/sumac, rashes, insect bites, and eczema. It also soothes prickly heat, chicken pox, hives or sunburn. And, it's even gentle enough for sensitive skin, being a skin protectant, fragrance free and soap free.